Insights & Perspectives
Practical thinking on US market entry, channel strategy, and building distribution that works.
The $500K Mistake: Hiring a U.S. Sales Team Too Early
It feels like the right move. It usually isn't.
2026-03-204 min read
The U.S. Channel Is a Relationship Economy (Not a Lead Gen Problem)
If you think you have a pipeline problem, you're probably solving the wrong problem.
2026-03-103 min read
Why Great International Tech Companies Still Fail in the U.S.
It's usually not the product. It's how they try to sell it.
2026-03-014 min read