Success in the U.S. takes more than great software.
Building a scalable business in the U.S. market requires far more than strong technology. Long-term success depends on operational execution, channel alignment, partner trust, customer delivery, commercial readiness, and the ability to scale efficiently as the business grows.
Most companies underestimate how different the U.S. market is operationally and culturally from Europe and other international markets.
- Partner expectations are different.
- Sales cycles are different.
- Contracting expectations are different.
- The pace of execution is different.
Many international vendors lose momentum early because they unintentionally create friction with U.S. partners through overly complex legal structures, slow operational processes, unclear ownership models, or misaligned go-to-market expectations. In many cases, partners simply walk away.
Cresyn was built to eliminate those mistakes from day one.
Founded by operators with decades of experience building enterprise technology businesses through the channel, Cresyn helps international software companies establish, operationalize, and scale revenue in the U.S. market through structured execution and partner-led growth.
The founders collectively bring more than 50 years of experience and longstanding relationships across a network of more than 300 channel partners, resellers, VARs, MSPs, consultants, and technology leaders throughout the U.S. enterprise ecosystem.
Kevin Parrett
Co-Founder | Operations & Channel Execution
Kevin Parrett
Co-Founder | Operations & Channel Execution
As Vice President of Strategic Initiatives at Presidio, Kevin built the contact center business unit and grew it to become Cisco's largest contact center reseller. It is recognized as one of the best contact center practices in the world today. That required years of cultivating relationships with the resellers, engineers, and technology leaders who shape how contact center technology gets bought and deployed across the US market. Those relationships endure today.
Kevin later served as COO at Cloverhound, where his role extended well beyond operations. He helped strengthen the company's financial infrastructure, played a key role in the acquisition and integration of Altus, supported the establishment of Free Trade Zone status in Costa Rica, built SOC 2 controls, and led contact center and AI implementations across numerous platforms. He also contributed to developing more than 50 partnerships with VARs, MSPs, and system integrators, helping lay the foundation for the company's continued growth.
At Cresyn, he brings his operational discipline and deep channel relationships to bear for every vendor Cresyn represents — he knows which resellers to call, how to structure partnerships that hold, and how to build the systems that make a market entry stick.
Kevin and his wife Jennifer live in Saint Johns, Florida. They are proud parents of two engineers, Sarah, a biomedical engineer, and Christopher, a contact center engineer. At home, a shared curiosity for innovation and problem-solving is a constant thread in their daily lives.
Brian Shore
Co-Founder | Strategy & Market Expansion
Brian Shore is an enterprise technology executive and operator with more than 25 years of experience in sales leadership, channel development, operational scale, and global business growth.
Prior to co-founding Cresyn, Brian spent nearly two decades helping lead the growth of Eleveo, including serving as Chief Executive Officer beginning in 2017. During his tenure, the company evolved from a smaller European software provider into a globally recognized platform serving more than 2,000 customer organizations across nearly 100 countries through a worldwide partner ecosystem.
Under his leadership, Eleveo scaled recurring revenue to nearly 80%, expanded gross margins beyond 84%, maintained Net Promoter Scores in the 90s, and sustained long-term global growth while competing against significantly larger and better-funded organizations including NICE, Verint, Calabrio, and Five9.
The company appeared in the Gartner Magic Quadrant eight out of nine years, earned CRN's 5-Star Channel Award, and built one of the industry's most highly rated indirect channel programs — all while operating without external funding.
Before Eleveo, Brian spent eight years at Cisco Systems, where he consistently exceeded quota across commercial and enterprise markets and helped grow the Tennessee commercial territory from approximately $30M to $50M in revenue.
In addition to his operating background, Brian has participated as an investor, advisor, and board member across multiple technology ventures and nonprofit organizations, including the Boys & Girls Clubs of Middle Tennessee, the Greater Nashville Technology Council, and several early-stage software companies.
Brian lives in the Nashville area with his wife Rachel and their four children. Outside of business, much of his time is centered around family, coaching youth athletics, mentorship, and supporting the next generation of leaders.
At Cresyn, Brian leads market strategy, partner alignment, and U.S. go-to-market execution.
Brian Shore
Co-Founder | Strategy & Market Expansion
How Cresyn Operates
Cresyn is not a traditional consultant, recruiter, or reseller.
The company operates as an execution layer for international software vendors entering or scaling within the U.S. market.
That includes:
- Channel and partner development
- Go-to-market operationalization
- Co-sell alignment
- Delivery infrastructure
- Customer onboarding and support enablement
- Revenue acceleration through ecosystem execution
- U.S. market process and operational alignment
- Commercial and partner readiness
Cresyn does not sell directly to end users.
The model is intentionally partner-led.
Why Cresyn Exists
Most international software companies entering the U.S. market make the same mistakes:
- Hiring too early or hiring the wrong people
- Weak partner alignment
- Overcomplicated legal and contracting structures
- Slow operational responsiveness
- Overreliance on direct sales
- Lack of operational infrastructure
- Inability to support growth after initial traction
These mistakes are expensive, time consuming, and difficult to reverse once momentum is lost.
Cresyn was built from firsthand experience navigating — and correcting — those exact challenges.
The goal is simple: compress years of trial and error into a faster, more scalable path to revenue in the U.S. market.