Why US expansion fails for most international vendors
No trusted entry point
No relationships means cold starts and wasted cycles.
Wrong partners
Access to hundreds of partners with no focus means zero access to the right ones.
High cost of entry
A US sales hire costs $300K+ before revenue (salary, marketing, travel, legal).
Outbound doesn't work
Cold pipeline in an unfamiliar market is slow and expensive to build.
What working with Cresyn actually delivers
Faster partner traction
Warm introductions into an active network, not a cold list.
Earlier revenue
Pipeline starts in weeks, not quarters.
Lower cost than hiring
Retainer-based engagement with no equity, benefits, or severance.
Reduced execution risk
Proven relationships mean fewer wrong turns and wasted spend.
How it works
Four steps from evaluation to pipeline.
We assess your product, market, and readiness before any engagement begins.
We sharpen your US-market narrative for the channel partners you'll be introduced to.
Warm introductions to aligned VARs, MSPs, and system integrators in our network.
We work alongside partners through enablement, deal registration, and early revenue.
Why vendors choose Cresyn
Speed to market
Execution begins in weeks. No hiring cycle, no ramp time.
The right partners, not the most partners
Introductions only to partners with genuine product and buyer alignment.
Embedded execution
We don't advise. We execute alongside you from day one.
Lower cost than a US hire
No salaries, benefits, equity, or severance. Retainer-based from the start.
Real relationships
Our network was built over years. Not sourced from a database or purchased list.
Deal protection
Deal registration keeps your partners motivated and your channel competitive.
Why not do this yourself?
Every path to the US market has trade-offs.
Not every company is accepted
We evaluate each vendor on three criteria. Meeting them doesn't guarantee a spot — but not meeting them ends the conversation.
- Proven product-market fit
- No US presence yet
- Ready to move in 12 months
- Pre-revenue or early-stage
- Looking for advisory, not execution
- Want to test the US market slowly
Market demand
Your product must address a category with demonstrated US buyer demand.
Partner fit
Clear alignment between your product and US channel partners in our network.
Ability to execute
Operationally ready to close US deals — not still figuring out product-market fit.